Verbal
Verbal is an AI-powered clinical compliance platform for remote healthcare enterprises.
Things I did
Year
2023-2025
Explainer Video
Telling a complex story for an elegant solution
This animated explainer video breaks down a very specific problem: rapidly growing clinical compliance risk in the era of AI-assisted care. By highlighting the rising pressure and daily pain felt by compliance teams, the story builds urgency before introducing the product as a true painkiller, instantly reducing compliance costs and delivering complete, end-to-end audit coverage.
Tools
After Effects
Spline
Visual Identity
Bringing longevity to a tech brand
How do you make an AI tech startup feel at home operating inside the healthcare industry? For Verbal, we developed a visual identity with motion at it's core. Fluidity is the over-arching theme - from the logo mark to the imagery. Cool tones and glassy textures bring longevity to the product's brand assets and help tell the story.
Tools
Figma
Website Design & Development
Establishing a web-presence with legs
After two years of building the product, the launch of this website marked the official moment Verbal came out of "stealth-mode". So, it was important to make a strong statement about our established results with customers. As much as possible, it was important to convey the company as an authority in this new area of healthcare: clinical compliance automation with AI.
As a B2B enterprise product, the sales cycle on customer acquisition deals is substantial. So the primary purpose of the site is to gain reputation, credibility, to provide social proof and establish marketshare. Still, we focused on fundamental design principles for creating high-conversion pages. Only a few months after launch, and with no paid advertising, we successfully established an organic funnel of highly validated enterprise leads, every week.
Tools
Webflow
Spline
Marketplace Design
Deck Design
