Prosperous is a remote health platform that gives patients control over their conditions
Things I did
Brand identity
Website design & direction
Launch animation video
Patient App UX/UI Design & Direction
Provider Portal UX/UI Design & Direction
Scope
As early Creative Director, I scaled this remote health startup by defining the brand identity and architecting the full UX ecosystem. From user research to designing patient and provider websites, I translated a complex model into a seamless, human-centered health experience.
Launch Animation Video
Our Vision in Motion
I distilled the company's complex mission into an emotion-driven, visually engaging narrative. As Creative Director, I guided the team to finalize a script locked on empathy. I led the VO casting and management process. I directed a high-tech hand-drawn animation pipeline on iPad, leading a small animation team through a high-velocity six-week sprint. The result was a flagship explainer that anchored sales, investor pitches, and customer relations for over two years. It gave the startup a pulse, bridging the gap between clinical data and the patients who rely on it.
Tools
Clip Studio Paint
Adobe After Effects
Adobe Premiere
PAtient Mobile App
Guiding patients to better health through connectivity
I architected the patient UI, merging Bluetooth diagnostics and analytics with video care. A seamless, human-centric hub for health goals and real-time provider connection.
Provider Portal
Empowering remote healthcare providers with conversational super-powers
I architected the UI for the provider portal, transforming dense EMR data into a high-utility command center. The platform integrates real-time conversational guidance and tracking tools to empower physicians during live patient interactions.
Recognizing the high stakes of clinical workflows, I led an iterative design process, synthesizing provider feedback and feature requests into a scalable design system. Remaining nimble required maintaining a phased design system that spanned from our current production MVP to our roadmap vision.
Tools
Figma
Adobe After Effects
PAtient & Provider Website Design
One brand architecture, a dual-site ecosystem
To achieve a premium, proprietary feel, I developed a bespoke asset and illustration library. By meticulously augmenting and expanding a core family of artwork, I curated a seamless visual language that bridged the gap between "tech" and "human."
With this visual language, I created a singular visual DNA that spoke fluently to both the vulnerable patient and the high-performance provider. By focusing each audience's messaging on their individual emotional incentives, I ensured the brand felt deeply empathetic for one and clinical-grade for the other.
The launch unified our market presence and served as a high-conversion engine. It amplified the startup’s reputation, providing a sophisticated backdrop for high-stakes investor rounds and accelerating sales cycles. By blending strategic UX with a refined aesthetic, we established a platform that generates organic leads and scales alongside the company’s vision.
Tools
Adobe Illustrator
Figma
Webflow
